brand

brand
noun
  1. a type of product manufactured by a particular company under a particular name
    同一牌子的商品
    a new brand of soap powder.
    一种新牌子的肥皂粉。
    ■a brand name
    商标
    the firm will market computer software under its own brand.
    该公司将推出自有品牌的计算机软件。
    ■a particular type or kind of something
    （独特的）一种，一类
    the Finnish brand of democratic socialism.
    芬兰式的民主社会主义。
  2. identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron
    （尤指从前打在囚犯或奴隶身上的）烙印，火印
    ■(archaic)a branding iron
    (古)烙铁
    ■(figurative)a habit, trait, or quality that causes someone public shame or disgrace
    (喻)耻辱的标志，污名
    the brand of Paula's dipsomania.
    保拉有嗜酒狂的坏名声。
  3. a piece of burning or smouldering wood
    燃烧的木头，烧焦的木头
    took two burning brands from the fire.
    从火里面取出两根正在燃烧的木头。
  4. (poetic/literary)a sword
    (诗/文)剑
verb
[with obj.]
  1. mark (an animal or, in former times, a criminal or slave) with a branding iron
    （用烙铁）打烙印于（动物、囚犯或奴隶身上）；以烙铁打标记
    ■mark indelibly
    留下痕迹，留下斑点
    an ointment that branded her with unsightly violet-coloured splotches.
    药膏在她身上留下了很不好看的紫斑。
    ■describe (someone or something) as having a nature or quality regarded as bad or shameful
    谴责，加污名于
    the media was intent on branding us as villains.
    媒体一心想给我们扣上恶棍的帽子。
    [with obj.andcomplement]she was branded as a liar.
    人们谴责她是个撒谎精。
  2. assign a brand name to
    加商标于
    [as adj. branded]cut-price branded goods.
    打折的品牌商品。
    ■[as noun branding]the promotion of a particular product or company by means of advertising and a distinctive design
    促销；宣传
派生
brander
noun
语源
  1. Old English brand 'burning' (also in sense 3), of Germanic origin; related to German Brand, also to burnThe verb sense 'mark permanently with a hot iron' dates from late Middle English , giving rise to the noun sense 'a mark of ownership made by branding' (mid 17th cent.), whence sense 1 (early 19th cent.)
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