[mass noun]extravagant or intensive publicity or promotion 大肆宣传,天花乱坠的广告 she relied on hype and headlines to stoke up interest in her music. 她依赖天花乱坠的广告和头条新闻来激起对她的音乐的兴趣。 ■[count noun]a deception carried out for the sake of publicity (为做广告而进行的)欺骗
verb
[with obj.]promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits (常夸大重要性,利益)大肆宣传(产品,观点)
语源
1920s (originally US in the sense 'short-change, cheat', or 'person who cheats etc.'): of unknown origin
hype2 (informal)(非正式) noun
a hypodermic needle or injection 皮下注射针头;皮下注射 ■a drug addict 瘾君子
verb
[with obj.](一般作 be hyped up)stimulate or excite (someone) 使(人)兴奋,使(人)活跃 I was hyped up because I wanted to do well. 我受到了激励,因为我想做好。