[mass noun]the activity of promoting the sale of goods, especially by their presentation in retail outlets 推销,促销 problems rooted in overexpansion and poor merchandising. 根子在过度发展及促销不力的问题。 ■products used to promote a particular film, pop group, etc., or linked to a particular fictional character 促销物品(为推销影片、流行乐等用,或以虚构人物为主题) the characters are still popular and found on a wide variety of merchandising. 这些人物仍很受欢迎,在各式促销物品中还可见到。